Friday, May 21, 2010

Launching Plato's Gnat Ltd.

That's it; I've done it. I've created my own corporation, "Plato's Gnat Ltd." If I can say the name without blushing, I might just have myself a winner.

The focus of my Plato's Gnat Ltd. will be to help businesses develop lean information systems. I am an expert on the content and management of the information, rather than the technology that supports it. This is the chief difference between Information Management (IM) and Information Technology (IT). I love working alongside my IT buddies and the work they do to keep businesses running. They typically want to work with the tools of the business, rather than retooling the businesses themselves. This is where I step in.

Why Plato's Gnat Ltd? I had help with the name from Wordlab, a wonderful - and free - naming group. If you want to be entertained by words, check them out some time. You might see my friend sigi wandering about the place. The talents at Wordlab made a very convincing argument that my company's name should be unique to stand above the crowd.

So what does Plato's gnat stand for? There was an ancient greek philosopher who was nicknamed the "Gnat of Athens" for his persistent questioning of the heads of state.

"I am that gadfly which God has attached to the state, and all day long and in all places am always fastening upon you, arousing and persuading and reproaching you."[Apology (Plato)]

I also believe that persistent - and kind - questioning can help businesses and organizations challenge their routines. Is there a better way to get the job done that empowers the worker, humanizes the experience, and offers a better result?